Case Study - AbbVie - DDF Conference 2015
What our client said
"I just wanted to say a HUGE thank you for all of your hard work this week at our AbbVie stand! I have to say I was a little nervous at having a smoothie bike at a medical conference but it was such a success.
You and your team were fantastic! Your enthusiasm was infectious and it really energised the AbbVie team. You brought a lot of fun to what is normally quite a dull stand. I will certainly be using your company again and will be recommending it to colleagues!"
Sophie | Associate Brand Manager www.abbvie.com
Date: June 2015
Event Type: Health Conference - DDF 2015
Duration: Three days
Client: Rock Unlimited
Branding: Smoothie bike and cups
Smoothies: 250 Smoothies
Delegates: 15,000 visitors over the three days
Abbvie wanted a fun & innovative way to attract visitors to their stand at the DDF health conference at Excel. Whilst most other companies were offering free coffees, the smoothie bike was a great alternative and the perfect way to engage customers whilst communicating a healthy message!
We provided them with staff, a branded smoothie bike and cups which fitted seamlessly into their stand aesthetics. Our 'smoothie chefs' encouraged visitors to pedal their own smoothies, giving the AbbVie team a chance to engage with them & the intrigued spectators throughout the three days.
Out of 3,000 stalls at the conference, AbbVie's was the only stand with a smoothie bike, providing a unique and fun experience for all the visitors.