Case Study - Johnson & Johnson Internal Launch
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What our client said "Hi Murat, Thank you to both yourself and Chris for all your help at our launch event. We all had a great time and got such excellent feedback – we couldn’t have hoped for it to go any better! Many thanks again!" Evie | Johnson & Johnson |
Aveeno Smoothie Bike Challenge
Location: Johnson & Johnson Head Office, Berkshire Date: January 2019 Duration: Two hours Client: ME.JPMH Ltd Customer: Johnson & Johnson Event Type: Internal Launch Branding: Smoothie Bar, Bikes & Cups Smoothies: 100 Smoothies |
Event Summary
Johnson & Johnson wanted to offer staff a fun and engaging activity as part of their new product launch at their head office. We suggested the 'Smoothie Bike Challenge' and provided three bikes, two 'smoothie chefs' and a bespoke oat-themed smoothie menu to link in with the Aveeno products. We also branded the smoothie bar, bikes & cups to promote the launch. All staff had the chance to race against each other in a bid to pedal the fastest smoothie, overseen and judged by our smoothie expert. Times were logged on the leader board and the final three went head-to-head in a nail-biting finale, cheered on by their enthusiastic colleagues. Overall a really fun and exciting afternoon enjoyed by all! |