Case Study - AbbVie - DDF Conference 2015
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What our client said
"I just wanted to say a HUGE thank you for all of your hard work this week at our AbbVie stand! I have to say I was a little nervous at having a smoothie bike at a medical conference but it was such a success. You and your team were fantastic! Your enthusiasm was infectious and it really energised the AbbVie team. You brought a lot of fun to what is normally quite a dull stand. I will certainly be using your company again and will be recommending it to colleagues!" Sophie | Associate Brand Manager www.abbvie.com |
Location: ExCel
Date: June 2015 Event Type: Health Conference - DDF 2015 Duration: Three days Client: Rock Unlimited Customer: AbbVie Branding: Smoothie bike and cups Smoothies: 250 Smoothies Delegates: 15,000 visitors over the three days |
Event Summary
Abbvie wanted a fun & innovative way to attract visitors to their stand at the DDF health conference at Excel. Whilst most other companies were offering free coffees, the smoothie bike was a great alternative and the perfect way to engage customers whilst communicating a healthy message! We provided them with staff, a branded smoothie bike and cups which fitted seamlessly into their stand aesthetics. Our 'smoothie chefs' encouraged visitors to pedal their own smoothies, giving the AbbVie team a chance to engage with them & the intrigued spectators throughout the three days. Out of 3,000 stalls at the conference, AbbVie's was the only stand with a smoothie bike, providing a unique and fun experience for all the visitors. |