Case Study - Johnson & Johnson Internal Launch
What our client said
Thank you to both yourself and Chris for all your help at our launch event. We all had a great time and got such excellent feedback – we couldn’t have hoped for it to go any better!
Many thanks again!"
Evie | Johnson & Johnson
Aveeno Smoothie Bike Challenge
Location: Johnson & Johnson Head Office, Berkshire
Date: March 2015
Duration: One hour
Client: ME.JPMH Ltd
Customer: Johnson & Johnson
Event Type: Internal Launch
Branding: Smoothie Bar, Bikes & Cups
Smoothies: 100 Smoothies
Johnson & Johnson wanted to offer staff a fun and engaging activity as part of their new Aveeno product launch at their head office.
We suggested the 'Smoothie Bike Challenge' and provided three bikes, two 'smoothie chefs' and a bespoke oat-themed smoothie menu to link in with the Aveeno products. We also branded the smoothie bar, bikes & cups to promote the launch.
All staff had the chance to race against each other in a bid to pedal the fastest smoothie, overseen and judged by our smoothie expert. Times were logged on the leader board and the final three went head-to-head in a nail-biting finale, cheered on by their enthusiastic colleagues.
Overall a really fun and exciting afternoon enjoyed by all!