Case Study - Tour de Yorkshire
What our client said
Thanks again for helping create such a fantastic weekend for the Tour de Yorkshire. You and Pete were a pleasure to work with and I hope that we can work with each other again in the near future."
Lucy Clowes | Account Executive | Brand Rapport | www.brand-rapport.com
Location: Yorkshire, various cities at each stage of the race
Date: May 2015,16,17,18 & 2019
Duration: Three days
Client: Brand Rapport
Customer: Yorkshire Bank
Event Type: Sporting Event
Branding: Bikes and Smoothie Bars
Smoothies: 1,500 smoothies over 3 days
Event watched by: 1.5 million spectators
As race sponsors, Yorkshire Bank were looking for an eye catching, fun and healthy activity to offer participants and spectators as part of their promotional tents at the Tour de Yorkshire.
We were tasked by Brand Rapport to provide branded smoothie bike stations at the start & finish lines over the course of the three day race. Each morning we provided freshly made pedal-powered breakfast smoothies for participants and spectators to help set them up for the day ahead. Our smoothie team then headed to the finish line to meet the thirsty cyclists & offer welcome refreshments at the end of each day’s race!
We worked alongside the Brand Rapport event staff to promote the YB brand whilst offering an innovative, healthy and inclusive activity for the whole community.